![]() ![]() This is a $15 per month cost after a $2 price rise on October 10. You will need to upgrade to Hulu No Ads to stream commercial-free content. This plan provides ad-supported access all of Hulu’s on-demand programs. The current price is the result of an $1 price rise that was implemented on October 10. If so, tell us about your advertising experience, which methods were used, and how the final budget was allocated.HuluAdvertising costs $8 per month or $80 per year. Let us know if you’ve taken any advertising actions with the brand. Hulu is the premium network for brands to align with streaming video content and then connect with viewers that are consistently engaged with the service. In fact, this is an inclusive platform that lets you set up a personal budget for what you’re trying to accomplish. ![]() This is especially true for the self-service ad feature. Now that we know the three main ways to advertise, it can be concluded that there is no set cost number. Hulu has been more aggressive about building relationships with ad agencies, and their CPMs have dropped significantly along with minimum spends, so expect to start seeing a wider variety of spots. This is likely due to an increase in usage and longer ad times, meaning they have more placements that are reducing the cost in the marketplace. Historically, rates have averaged around $30-40 per every thousand impressions, but recently it’s been closer to $20. Much to many people’s surprise, Hulu is more accessible overall as an ad platform than you might expect. When advertising on Hulu’s self-service ad platform, you can do the following:Īll of these benefits contribute to successful marketing. This all comes from taking part in the self-service portion of advertising. The following experiences are enhanced to be measurable.Īdvertising Self-Service: On the other hand, you can be flexible with how you advertise on Hulu. This form of advertising is automated and data-driven. ![]() You can still find your target audience with the following features, however:Įach of the above is vital for advertising campaigns and brand awareness.Īlso, take a look at some of the other actions this advertising method has to offer: In fact, 50% of Hulu viewers never saw an advertisement on TV when using the platform. Hulu realized that the digital-native audience is becoming increasingly more difficult to reach through traditional marketing channels. These results can be measured for your brand by leveraging Hulu’s advanced targeting techniques. With this advertising method, you can drive up results, but also sales. Follow along to see how the three options differ. The real answer to the cost of Hulu ads is that it will always vary, and each new investment will be different from the last. This is a marketing tactic so viewers opt for the more expensive options. Naturally, options without ads are more expensive. ![]()
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